NUANS Report Explained: When You Need One in Ontario

Everything you need to know about the Ontario NUANS (Newly Upgraded Automated Name Search) report, 90-day validity, distinctive vs descriptive terms, and reservation rules.

incorporation5 min readPublished August 14, 2026

What is a NUANS Report?

A NUANS (Newly Upgraded Automated Name Search) report is an official 7-page comparative search document that lists existing corporate names, business registrations, and Canadian trademarks similar to your proposed corporate name.

When incorporating a named business corporation in Ontario, an Ontario NUANS report is mandatory.


Anatomy of an Approved Ontario Corporate Name

An acceptable corporate name in Ontario must contain three key parts:

  1. Distinctive Element: A unique word or brand name that sets your business apart (e.g., Apex, Bluebird).
  2. Descriptive Element: Identifies the primary nature of your commercial activity (e.g., Logistics, Engineering, Software).
  3. Legal Element: Indicates corporate status (e.g., Inc., Corp., Ltd., Incorporated, Corporation, Limitée).

Next Steps

Frequently asked questions

How long is an Ontario NUANS report valid?
An Ontario NUANS report reserves the proposed corporate name for exactly 90 calendar days from the date of generation.
What are the three components of an Ontario corporate name?
A valid corporate name requires a Distinctive element (e.g. 'Canopy'), a Descriptive element (e.g. 'Consulting'), and a Legal element (e.g. 'Inc.', 'Corp.', or 'Ltd.').

Official sources

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